The game of marketing has changed over the years. This is a fact that all marketers should face. The development of technology has made marketing seamless. Social media marketing entails marketing your products and services using social media platforms such as Facebook, Instagram, Twitter, YouTube, Google+, Linkedln, etc. Social media allows you interact with many people at ago, unlike the traditional marketing which messages were sent to potential customers and communication was one way.

Social media allows business owners to interact with their customers easily and quickly. Both the parties can ask each other questions, repost each other’s content, and even strive on building a long term relationship. Using social media to market your business has many benefits such as increasing your inbound traffic, increasing your brand awareness, improving customer satisfaction, increasing sales, etc.

How to use Instagram for successful social media marketing

Instagram marketing is growing rapidly. Since its creation, Instagram has become an ultimate platform for sharing photos. It has over 800 million monthly active users. Over 60 million photos are posted every day, and 1.6 billion daily likes are given. Instagram also has a large number of influencers with a significant amount of followers. If you use a proper strategy, you can become an influential brand.

The following are ways to use Instagram to market your business successfully.

  1. Change your profile to business profile

Before you start marketing your business on Instagram, ensure that you have an Instagram Business Account. A business account enables your followers to click on your contact button to get in contact with you right from your Instagram page. It also allows you to create and publish Instagram ads without using Facebook’s advertising tools.

  1. Use free Instagram tools

Make sure that you take advantage of the free Instagram tools. You can use the Insights to view statistics such as impressions, engagement data, etc. The insights also allow you to get the demographics of your followers; their age, gender, location, and their most active hours.

  1. Use Instagram stories

Instagram stories can help you to generate leads. Instagram stories are different from Instagram posts since they come in a slideshow format. Posts are available for 24 hours while stories can be saved in any devices and reused later. The stories are useful for marketing because they appear at the top of follower timeline’s, where users look daily.

  1. Partner with Influencers to reach a wider audience

The fastest way to reach potential customers on Instagram is to partner with brands that already have a large following. Many people buy products or services based on what they see in their feed from the influential people they follow. If you partner with a significant influencer, you can get your brand known easily.

Avoid these 5 SEO mistakes in 2019

Search Engine Optimization [SEO] has become a critical aspect of digital marketing. Therefore, business owners should make it a priority if they want to get massive traffic every month. They can achieve this by hiring a competent Digital Marketing Agency. These are some of the mistakes you should avoid.

  1. Duplicating content

This is a common mistake that people make when it comes to creating SEO content. Duplicate content is one that appears in more than one webpage [URL] within the same or different website. The main problem of duplicate content is that the search engines can’t decide which content to index. This, therefore makes the web page not to show in search engines. Avoid duplication content at any cost so that you can appear in search engines.

  1. Producing low-quality content

The main goal of search engines is to help people find quality and relevant information they are looking faster. The search engines have become effective in filtering low-quality content from their search results. Therefore you should focus on creating quality content.

  1. Not hiring an expert for your SEO needs

SEO now requires advance knowledge regarding the trends, strategies, and even the algorithm changes. SEO professionals know the basics, and they can do your SEO perfectly. SEO professionals such as Brisbane SEO Marketing Company are updated on the latest trends, and from their experience, they know what works and what doesn’t. So if you want your site to be top-notch, you need to hire a professional.

Tips to leverage Google Ads partners for your website

Google AdWords [Ad] is a great way to market your business. This is an online advertising platform created by Google for advertisers to display brief adverts, product listings, service offerings, video content, etc.

The following are some of the ways that you can take advantage of Google Ads marketing to promote your website.

  1. Choose keyword carefully

When choosing keyword to use in your ad text, use long-tail keywords [2-3 words]. Avoid general concepts and concentrate on keywords that are relevant to your website and your products or services.

  1. Keyword consistency

Ensure that you maintain consistency between the keywords on your site and keywords on your ad text. Both the keywords should also correlate. As it is, Google rewards consistency.

  1. Don’t send traffic directly to your homepage

Creating a unique landing page and ad copy for keywords that you target can direct users to a landing page that is designed specifically for that keyword. However, if you drop visitors onto your homepage, you might be making them navigate your website themselves to find the information they are looking for, and this can lead to higher bounce rates and missed conversions.

  1. Measure your results

Google Ads come with various customized options to enable you to track and measure your ad campaigns. You can, therefore, set and track goals for traffic to your website and track sales and conversions.

How to improve your social media presence

Every person in business wants his/her products and services to be known and acquire as many customers as possible. If you want to increase your social media presence, you can follow these methods.

  1. Use the right tools

For you to improve your social media presence, you have to make posts on your accounts regularly. Logging in daily into your accounts to make posts may take chunks of your time that is why you need the right tool. Using tools to schedule your posts can help you become active on social media and save you time. Tools such as Buffer can manage your social media accounts in one place.

  1. Focus on satisfying your customers’ needs

Social media is the best platform when it comes to customer service. It allows you to respond to your customers instantly. As a businessman, you shouldn’t focus so much on selling; instead, you should focus more on helping people. You can use your social media platform as a customer service platform where users can get their problems solved quickly.

  1. Promote your social media accounts

You should promote your social media accounts to your customers and ask them to interact with you on your various accounts. You can promote your accounts by adding icons to your site, adding social media feeds to the sidebar, telling people to follow you on your various platforms, etc.

  1. Engage with your audience actively

Users will not follow you on social media or interact with you if you don’t respond to them. That’s why it’s critical to engage with them on social media actively. For you to increase your social media presence, your account has to become a community.

When someone comments on your post, you should reply to them or like their comment, or you can pose a question in the post and thank your followers who have given their insights. If you actively engage with your followers, you will increase your social media presence and develop a strong relationship with them.

  1. Be on the know

Knowing what’s trending can easily increase your social media presence. It will also get your profile in front of people that never knew of your business’ existence. One of the ways you can stay on top of trends is by taking a look at what’s going on.

Best social media marketing strategies for more revenue

For you to succeed in marketing your products or services on social media and generate more revenue, you have to execute a well- planned strategy. The following are the ideal strategies you can use to generate revenue.

  1. Set your social media goals

This involves things that you want to accomplish with social media platforms. Is it to increase brand awareness, generate new leads, drive website traffic, increase online sales, or to strengthen customer support. Choose one or two goals that you know will benefit your business the most.

  1. Determine your target audience

Once you have figured out your goal, the next thing is to consider your target audience. Knowing your target audience will make you know what, where, and when you are going to share your brand.

  1. Know what to share

When we talk about social media strategy, the type of content you share may not be appropriate here; instead, it should be the theme. For instance if you are dealing with ladies dresses, you should share pictures of these dresses and even pictures of ladies dressed in them.

  1. Where to share

You have to determine which platform you want to share your content. Know the social media platform that your brand should be on. Don’t make a mistake of posting your brand on all social media platforms. Posting your brand on fewer platforms enables you to focus better and have more time to create better content.

  1. When to share

The last part is to know when to share your content. Before you decide on the exact time of the day and days of the week you want to make a post, consider the behavior patterns of your target audience. Know the time that they usually use social media to find the type of content you want to share.

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